Backup for Salesforce
Salesforce does not automatically create a backup of your customer and sales data. Here is what is genuinely at stake — and how to protect it in under an hour.
((GDPR — customer data retention obligation))
What is actually stored in Salesforce?
Salesforce is the daily operational backbone for many sales teams, marketing departments and customer service. What most users don't realise: all that data is not automatically protected against loss.
Typical data that lives in Salesforce and can be lost:
- CRM records — all customer accounts, contacts and interaction history
- opportunity pipeline — active and historical sales opportunities and forecasts
- email history — email correspondence linked to Salesforce records
- customer contracts — signed contracts and agreement documents stored in Salesforce
All of this data falls under GDPR — customer data retention obligation, which means you must be able to reproduce it for 5–7 years.
Does Salesforce automatically create a backup?
Salesforce is cloud-based, so your data is safe — right? This is the most common misconception among sales teams, marketing departments and customer service.
Salesforce Inc. guarantees that the platform runs, not that your data can be recovered after ransomware or errors.
Ransomware
Encrypts everything — including data synchronised via Salesforce. Without an offline backup you have no clean recovery point.
Human error
A deleted record, an overwritten import or a mistaken bulk action — Salesforce offers limited or no undo functionality after more than 15 days (Recycle Bin).
Mass deletion via automation or workflow bug
A misconfigured workflow, trigger or third-party app can delete thousands of CRM records. After 15 days Salesforce permanently removes them.
How Mindtime protects Salesforce data
Mindtime connects directly to Salesforce via the Salesforce REST API and creates continuous incremental backups.
| Scenario | Salesforce alone | With Mindtime backup |
|---|---|---|
| Ransomware encrypts your data | x | ✓ |
| Employee deletes records | x | ✓ |
| Integration overwrites data | x | ✓ |
| Prove GDPR retention obligation | x | ✓ |
| Data on Dutch servers | Salesforce cloud (US / EU) | 100% Netherlands |
What if something goes wrong?
Imagine: it's Monday morning. Salesforce is no longer showing data — a compromised admin account deleted the entire active customer database in Salesforce — the Recycle Bin was also emptied before the incident was discovered. What now?
Alert received
Mindtime automatically detects that something is wrong and sends an alert.
Choose a recovery point
Choose the moment before the attack. Every increment is saved.
Local recovery started
Recovery starts directly from the local copy. No waiting for a cloud download.
Operational
Your Salesforce environment is running again. All customer and sales data is intact.
Salesforce and your retention obligation
Data you manage in Salesforce typically falls under GDPR — customer data retention obligation. That means you are legally required to retain those records for 5–7 years.
Mindtime stores all Salesforce data exclusively on Dutch servers, fully within GDPR jurisdiction.
Mindtime is ISO 27001 certified and ISO 27001 where applicable.
Secure your Salesforce data in five steps
Setup takes less than an hour. After that, the backup runs fully automatically.
Request a demo
We show you how Mindtime works for Salesforce.
Install the Mindtime agent
The agent is installed on your server or workstation.
Configure the backup schedule
Set which data, how frequently and how long it is retained.
First backup + test recovery
We run a test recovery so you know it works.
Runs automatically
Mindtime runs fully automatically. We schedule a brief quarterly review.
Why sales teams, marketing departments and customer service choose Mindtime
100% on Dutch soil
Your data never leaves the Netherlands. Two redundant data centres within GDPR jurisdiction.
ISO 27001 + ISO 27001
Independently certified. Annual external audit on processes and security.
Hybrid backup: fast recovery
Local copy for fast recovery and cloud copy for disaster scenarios.
No vendor lock-in
Your data is always yours, in standard formats. You can switch or export at any time.
What is actually stored in Salesforce?
Salesforce is the daily operational backbone for many sales teams, marketing departments and customer service. What most users don't realise: all that data is not automatically protected against loss. Typical data that lives in Salesforce: CRM records, opportunity pipeline, email history and customer contracts. All of this falls under GDPR — customer data retention obligation, meaning you must be able to reproduce it for 5–7 years — even after ransomware, a fire or human error.
Does Salesforce automatically create a backup?
Salesforce is cloud-based, so your data is safe — right? This is the most common misconception among sales teams, marketing departments and customer service. Salesforce offers high availability — meaning the software is almost always online. But availability is not the same as a backup. Salesforce Inc. guarantees that the platform runs, not that your data can be recovered after a ransomware attack, a deleted account or an integration error.
Ransomware
Encrypts everything — including data in Salesforce. Without an offline backup you have no clean recovery point.
Human error
A deleted record or bulk import error — Salesforce offers limited undo after 15 days (Recycle Bin).
Mass deletion via automation or workflow bug
A misconfigured workflow, trigger or third-party app can delete thousands of CRM records. After 15 days Salesforce permanently removes them.
How Mindtime protects Salesforce data
Mindtime connects directly to Salesforce via the Salesforce REST API and creates continuous incremental backups — in the background, with no action required on your part. Your data is stored on 100% Dutch servers, fully GDPR-compliant.
| Ransomware encrypts your data | ✗ No recovery | ✓ Restore from pre-attack snapshot |
| Employee deletes records | ✗ Limited undo window | ✓ Record-level recovery |
| Integration overwrites data | ✗ Cannot be undone | ✓ Restore from any point in time |
| GDPR retention obligation | ✗ No audit trail backup | ✓ Point-in-time restore + report |
| Data on Dutch servers | ✗ Salesforce cloud (US / EU) | ✓ 100% Netherlands |
What if something goes wrong?
Imagine: it's Monday morning. An employee notices that Salesforce is no longer showing data — a compromised admin account deleted the entire active customer database in Salesforce — the Recycle Bin was also emptied before the incident was discovered. What now? With Mindtime you are back up and running within 2–4 hours.
Alert received — within minutes
Mindtime automatically detects the problem and sends an alert.
Choose a recovery point — to the minute
Select the moment before the attack in the Mindtime dashboard.
Local recovery started — quickly available
Recovery begins immediately from the local copy — no waiting for a cloud download.
Operational — within 2–4 hours
Your Salesforce environment is running again. All customer and sales data intact. No ransom paid.
Retention obligation for Salesforce
Data in Salesforce typically falls under GDPR — customer data retention obligation. That means you are legally required to retain records for 5–7 years and to be able to reproduce them during an audit or legal request. Mindtime configures the correct retention period automatically and stores all data on exclusively Dutch servers — fully within GDPR jurisdiction. Mindtime is ISO 27001 certified — independently verified, not self-declared.
Secure your Salesforce data in five steps
Setting up backup for Salesforce takes less than an hour. After that, the backup runs fully automatically in the background — no manual actions, no maintenance burden.
Request a free demo
We show you how Mindtime works for Salesforce — including the integration for your specific environment.
Install the Mindtime agent
The agent is installed on the server or workstation where Salesforce is running. Average: 20 minutes.
Configure the backup schedule
Set which data, how frequently and how long — aligned to your 5–7 years retention obligation.
First backup + test recovery
The first full backup starts immediately. We run a test recovery together so you know it works before you ever need it.
Runs automatically — quarterly review
Mindtime runs fully automatically. Monthly backup reports and a brief quarterly review to keep scope up to date.
Why sales teams, marketing departments and customer service choose Mindtime
Here is why sales teams, marketing departments and customer service choose Mindtime for backup of Salesforce — and why we are different from generic cloud backup solutions.
- ISO 27001
- NEN 7510
- GDPR-compliant
- Dutch servers
🇳🇱 100% Dutch servers
Your data never leaves the Netherlands. Two redundant data centres — fully GDPR-compliant. No US law exposure.
ISO 27001 + ISO 27001
Independently certified. Annual external audit on processes, systems and security.
⚡ Hybrid backup: fast recovery
Local copy for fast recovery (hours, not days). Cloud copy for disaster scenarios.
No vendor lock-in
Your data is always yours, in standard formats. Switch or export at any time.
Frequently asked questions about backup for Salesforce
Have a different question? Ask us directly.
Does Salesforce automatically create a backup?
Salesforce offers high availability, but that is not the same as a backup. Salesforce has a Recycle Bin for 15 days, but there is no native full-platform backup — Salesforce explicitly recommends third-party backup solutions. Mindtime adds an independent, immutable copy.
How long does setup take?
Installation and configuration takes under an hour on average. After the first full backup, all incrementals run automatically.
What does backup for Salesforce cost?
The price depends on data volume and retention window. We provide a tailored quote after a short intake.
What happens when I want to recover data?
Choose the recovery point in the Mindtime dashboard — to the minute. Recover a file, folder or the complete environment. Average: 2–4 hours.
Is Mindtime compliant with GDPR — customer data retention obligation?
Yes. ISO 27001 certified, exclusively Dutch data centres, retention configured for 5–7 years under GDPR — customer data retention obligation.
Does Mindtime also work with HubSpot and Topdesk?
Yes. Mindtime works across your complete IT environment — not just Salesforce. See also: backup for HubSpot and backup for Topdesk.
Protect your Salesforce data today
ISO 27001 certified · 100% Dutch servers · Operational within one hour · No vendor lock-in
Free and no obligation. Average setup time: < 1 hour.